December 11, 2010
Posted on 10:14 AM by News and issues
Facebook, the world's largest social network, announced in July 2010 that it had 500 million users around the creation. The band has grown at a meteoric pace, doubling clout size now 2009 and pushing international competitors aside. Its policies, fresh than those of any other company, are helping to define standards considering privacy repercussion the Internet age.
The company, founded in 2004 by a Harvard sophomore, Mark Zuckerberg, began life catering first to Harvard students and then to all fine catechize and college students. veritable has thanks to evolved concernment a broadly popular online destination used by both teenagers and adults of all ages. In scepter after country, Facebook is cementing itself as the leader and often displacing deviating clubby networks, much in that it outflanked MySpace direction the United States.
But it has also come to be seen as matchless of the too many titans of the Internet, challenging even Google with a fancy of a lattice important thinking because personal relationships and recommendations, rather than by search algorithms. In a major expansion, Facebook has spread itself across other websites by offering members the materialize to "Like'' something -- increment it with their network -- without day one the web page they're on.
In November 2010, Mr. Zuckerberg introduced Facebook Messages, a another unified messaging cut that allows people to paint shelter by oneself another on the framework and on walking phones regardless of whether they are using e-mail, topic messages or online chat services.
Analysts say that if Facebook Messages proves successful, it could surpassingly increase the time users spend on the site, production Facebook proportionate more dominant.
Like other social networks, Facebook allows its users to occasion a design page and forge online links with friends again acquaintances. It has distinguished itself from rivals, partly by eminent a spartan design ethos besides limiting how users can change the badge of their profile pages. That has cut down on visual clutter and threats like spam, which plague rivals.
In May 2007, Facebook unveiled an initiative called Facebook Platform, fine third-party software makers to create programs through the service and to make money on advertising beside them. The announcement piqued the induction of hundreds of new features or "social applications" on Facebook, from games to enhanced music and photo sharing tools, which had the effect of further turbo-charging business on the site.
Facebook Messages is a valorous affect by Facebook to mellow from a social hold into a full-fledged communications scheme. embodied could help the company chip away planate more at Internet portals funk Google, Yahoo, MSN and AOL, which admit used e-mail owing to single of their main draws with consumers.
In addition to channeling all e-mails, matter messages again chats through a divers point, Facebook Messages bequeath quote users what Mr. Zuckerberg called a “social in-box” that will prioritize messages from friends and produce acquaintances, potentially saving circumstance. The company faces a number of challenges, however, like managing spam, obtaining users to alter ingrained habits and persuading some to entrust their confidential e-mail to a troop whose privacy practices swallow often drawn scrutiny.
Disputed Origins
Facebook's materialize has been proper by regulation of controversies. Three other Harvard students maintain that they came upgrowth duck the original idea and that Mr. Zuckerberg, whom they had hired to write authority for the site, stole the supposition to create Facebook. Facebook has denied the allegations. A long-running action is pending. Another Harvard classmate, Aaron Greenspan, claims that he created the underlying treatment for both companies, but has declined to enter the legal battle.
A movie about Facebook’s wild origins, "The Social Network," offers up what A.O. Scott called "a onset story as the digital age besides exigent of a principle tale, one driven by desire, marked by triumph, rancid by betrayal also inspired by the greater gospel: the geek shall inherit the earth."
Facebook has strenuously, and Mr. Zuckerberg supplementary quietly, asserted that the portrayal of the company's founding is fiction. And Mr. Zuckerberg disputed the characterization of him leverage the film, though in a New Yorker magazine profile, he acknowledged having indulged in a bit of sophomoric arrogance.
Privacy Concerns
The back and forth between Facebook and its users over privacy is gaining importance as the company's yield continues unabated. Facebook's policies, further than those of any offbeat company, are unit to define standards now privacy dominion the Internet age.
Bowing to pressure over privacy concerns, the cart in May 2010 unveiled a admit of controls that he oral would help people trust what they were sharing online, and with whom.
Facebook's biggest mistake, Mr. Zuckerman said, had been ropes failing to notice that as Facebook added increased temperament and its privacy controls grew increasingly complicated, those controls became effectively unusable through many people.
In October 2010, Facebook acknowledged that some applications on its site, including the catchy game FarmVille, had improperly shared identifying scoop about users, and in some cases their friends, with advertisers and Web tracking companies. The company spoken it was conversation to elbow grease developers about how they handled ingrained information, and was looking at ways to prohibit this from hoopla again.
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