April 17, 2010
Cloud computing: Privacy and trust up in the cloud
Fifteen years ago people carried their documents around on floppy  discs, then many people switched to memory sticks, and now a few are  turning to the cloud.
Cloud computing means the ability to  access, change and interact with data on any platform with a net  connection, including on smart phones.
These online services  require no software purchase and installation and most run via a  browser. Users can pick from the growing number of cloud-based  offerings, such as Google Docs and Amazon's Elastic Compute Cloud (EC2).
Ever note is another system where various pieces of information,  such as web pages, business cards and text notes can be collected into  virtual and searchable notebooks.
But there are concerns that  storing personal data on a server somewhere in cyberspace could pose a  major threat to the privacy of individuals.
Phil Libin,  Evernote's boss, said his firm offers a two-tiered approach to security.
"Premium users have all of their data go over SSL [encryption],  kind of like an online banking site. Free users currently are sending  data back and forth just over http - the standard way that the web  operates," he said. 
"Your username and password is always kept  encrypted. We don't see what your password is, we can't unencrypt it -  no one will ever ask for it," he added. 
Dropbox  has more than four million customers who can upload digital content  which is permanently synced across a number of their devices. 
Adam  Gross, senior vice president of marketing for the storage service said  the cloud needs the trust of users.
"I think with any cloud computing service, it's important that the  provider have a trusted relationship with those people using the  service," he said.
He believes the cloud is "helping people keep  their files backed up and safe and secure, rather than the old model  where each individual PC user had to be responsible for it alone."
Mike  Elgan from Computerworld.com warned users against being too trusting. 
"Services  say give us all your data and use the applications from the internet,  and don't worry about anything, we'll take care of the security. It's a  value proposition based on you trusting the provider," he said. 
"What  we've learned recently is that no matter how trustworthy the provider  is, it's never as secure or bullet proof as you might think it is," he  added. 
Unlike Dropbox and Ever note,  some services do not synchronize data to personal computers and are  based solely in the cloud.
An internet connection failure, or  infrastructure downtime, is enough to cut people off from their files on  these systems.
Many students have become heavy users of the free  collaborative online tools that are based in the cloud. This has  prompted some colleges to go as far as banning cloud computing  completely.
Others like the University of San Francisco have to send out constant  reminders that trouble on the net is unacceptable as a classroom  excuse.
Chris Brooks, an associate professor at the University of  San Francisco, said: "I'll tell students 'this [site] may go down,  don't do your homework at the last minute. Just like the library might  be closed at 2am on Saturday morning when you want to do your  homework'".
"It's another way of learning responsibility," he  said. "But I do think you have to be explicit with them that this is not  always a 24/7 thing, so plan ahead." 
Not  relying on the cloud entirely is one concern, but critics advise  students to ponder on the physical location of their work, issues over  ownership, and the rising fees for accessing it.
These factors  may have to be taken into account by governments too in the future, and  legislation could be needed to define new parameters for consumers.
Moving  information to a virtual computer puts someone else in control of  security, and there is an ever-present risk from hackers.
Mr  Elgan from Computerworld.com said there was a lack of options. 
"Keeping  data locally or to manage all of its backup and maintenance yourself is  also fraught with hazards. The hackers are going to go wherever the  data is including on your own system," he said.
"The problems of  managing an increasingly complex body of data is very daunting and  that's one of the appealing things about cloud computing," he added.
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