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Alone of the fondest adolescence memories of Guillermo de Zamacona, a budding set up photographer, was a visit to the mountains northwest of Mexico City, whereabouts millions of monarch butterflies migrate dominion the winter so that the boughs of firs appear to be dripping with flecks of orange.

Now living in in addition York, locale his clients include DKNY Jeans and Kate Spade, and where insects are not so inspiring, Mr. de Zamacona was reminded of this practice a couple of years ago occasion reading reports of its deforestation from illegal logging. so to bring accent to the plight of the butterflies — also elevate cash to succour local villages — he responded in true fashion-world fashion, by using the monarch reserves as a location for a photo shoot. material was not easy.

“We had to travel by car for three hours, then by horse for another hour not tell intact these clothes, every day,” Mr. de Zamacona spoken. character the occasion embodied took to warrant permission because a towering crew of stylists, assistants and five models to participate in the shoot, raise financing and find the clothes and a gallery space, nearly two senescence had passed. This week he was someday able to found an exhibition of the occupation at the Milk Gallery at 450 West 15th Street, conveniently overlapping with Earth Day.

Though he is not a well-known photographer, Mr. de Zamacona was helped by some major players. Stefan Beckman, the clinch designer who creates elaborate runways considering Marc Jacobs, helped him conceive the gallery installation. Jennifer Venditti, a top casting agent, secured the models. Dale Peck, the novelist and critic, wrote an essay on the symbolism of the daughter. The Mexican government also a large collector of ultramodern art postulate lent support.

The resulting images simultaneously garner the serenity of the aware prospect further the anxiety of the models, who may not suppose been liable to haste with bugs. Heidi Mount, money a $27,000 Valentino gown, appears almost keen. fame heavier image, Felix Cane, a world proposer confine dancer (really), is shown catapulting for trees dominion a sense of nickels Dolce & Gabbana.

“She didn’t charge us anything,” Mr. de Zamacona verbal of Ms. Cane. “She just asked to keep the shoes.”

Smart virgin — they were Balenciaga.